Everyday comfort for women, simply made
Smart River Shore is a small Tokyo studio making soft, plain everyday basics for women: bras, briefs and simple sets in cotton and modal.
Advantages
We choose soft cotton and modal fabrics and keep the seams flat, so each piece stays comfortable through a long day.
Thoughtful Fabrics
Soft materials that breathe, kept plain and easy to wear.
Simple Fits
Our everyday bras skip heavy wires and tight bands and aim for a smooth, relaxed shape.
Calm Design
No loud logos and no complicated fastenings. These pieces are made to be worn and forgotten.
What We Do
Smart River Shore is a small studio in Tokyo making plain underwear for women: everyday bras, briefs and simple matching sets. We keep the designs quiet, with soft fabric, flat seams and no logos on show.
The range is small, so each piece can be described properly. If you want to know more about a piece, its fabric or its size, write to us at the address below.
How We Work
We describe each piece in plain words and show our prices and contact details openly. We would rather give you a short, honest description than long sales copy, so you will not find rankings, awards or big promises on this site.
Questions about a piece, a size or an order can go to the email address or phone number at the bottom of the page.
Shop
A wire-free everyday bra in soft cotton with a wide band, made for a relaxed, all-day fit.
¥3,200
The Daily Soft Bra
A plain cotton brief with a smooth cut and a soft waistband that lies flat under clothes.
¥1,800
Cloud Cotton Brief
A matching everyday bra and brief in the same soft fabric, sold together as one set.
¥4,500
Seamless Everyday Set
A high-waist brief with fuller coverage and a smooth line under dresses and trousers.
¥2,100
High-Waist Soft Brief
A light bralette for relaxed hours at home, in a soft cotton knit. The matching brief is sold separately.
¥2,800
Bralette for Calm Days
A brief in a smooth modal blend with a silky feel, for days when you want something a little softer than cotton.
¥2,300
Modal Touch Brief
Questions and Enquiries
At the moment this site has no online checkout and no mailing list. To ask about a piece, a size or availability, write to us or call. Our details are just below.
Prices are shown in Japanese yen. Tax, delivery charges and payment are confirmed with you in writing before any order is accepted.
Address
2-chōme-13-6 Minamiaoyama, Minato City, Tokyo 107-0062, Japan